OUR BRAND PARTNERS
We work with and are inspired by, a small number of innovative brands in Adventure, Outdoor and Active Lifestyle categories. In addition, we build long-standing partnerships with brands that have a clear cause and a point of difference within their market sector
PROGRESSIVE APPROACH FOR BRANDS LOOKING TO DEVELOP DISTRIBUTION IN AUSTRALIA, NEW ZEALAND & PACIFIC ISLANDS
Together, we have worked with both established and market-leading Outdoor, Performance and Fashion brands and start-up brands with low consumer awareness. Our in-house skill set covers Digital, Sales, Marketing and Operational expertise. Sport Factory Pacific was born out of a love of being fast-moving and versatile in a business that can no longer afford to follow a traditional regional approach as part of a global brand
In managing the Australasian region, it is important to recognise that Australia and New Zealand buoyant Outdoor & Active Lifestyle markets represent individual opportunities. Some of the key retailers in the Australasia region have HQs in Australia and some in New Zealand. Our relationships allow us to build a brand across both countries. We also have established business across the Pacific Islands, part of the region and made up of Papua New Guinea, Fiji, New Caledonia, French Polynesia, Cook Islands and Samoa.
DIGITAL & ECOMMERCE
We see e-Commerce at the core of a brand's distribution strategy. Our experienced in-house digital team looks at everything connected to e-Commerce and, within brand guidelines, deliver an authentic online experience for our brand partner and their consumers. We manage local web launch & maintenance - specialising in Shopify/ Comprehensive organic + paid digital marketing /social community management/ local influencer outreach/ Email storytelling + EDM flow developments
Scaling both consumer awareness and brand confidence is fundamental to long term growth in the region. Our marketing team bring significant experience at all levels of execution and will work with the brand to agree on a suitable strategy to deliver success. Another advantage in working with a small team at Sport Factory Pacific is we offer in-house Trade, Brand and Digital marketing support that can move quickly with the changing market trends.
We work with two outstanding 3PL and operational partners in the Australasia region, specifically catering for Australia (based in Sydney) and New Zealand (based in Auckland) as independent markets. They cover systems, warehousing and shipping - ultimately offering a smooth supply chain to the consumer or the retailer.
As a collective, we have worked in the Australasian market for over 25 years and built long-standing relationships based on trust with both the larger chains and independent retailers. We understand the wholesale distribution plan will dictate the pace and way a brand will be embraced and perceived in the market and have a proven history of getting this balance right.
Listening and genuinely engaging with the customer is essential. We ensure questions are answered, concerns addressed, and thanks given. We are accountable for the overall experience for each customer, from communication to the product. That is why we encourage reviews to give local customers a voice - we specialise in the YotPo app.
We have an in-house team that manages branded Amazon Seller accounts through FBA and FBM. We ensure we have quality listings, A+ content is updated, Brands are Registered on the Amazon platform and execute Amazon Marketing Services. Recent global events have significantly accelerated the growth of marketplace trading. While it may be appropriate to trade on specific marketplaces in Australasia, there will be others that require monitoring and policing.
ALIGNING ON VALUES
We are focused on our responsibility while building brands, that growth has people & the environment at the forefront of our strategy. Our approach touches on all aspects of the business, from packaging, product repair + disposal, community outreach + support, organisational partnerships, to goodwill actions. With a persistent pursuit to uphold our commitment to this cause.
MEET TEAM COMPENDIUM x SPORT FACTORY PACIFIC
We view ourselves as a team of brand custodians who thoughtfully build brands through a mix of traditional and modern strategies focused on emulating a brand’s purpose & mission. We are passionate about representing brands that align with our company values—prioritising our people, our community and the environment.